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Because Oregon

About Us


The Oregon beer and wine distributors have joined forces with organizations, concerned businesses and law enforcement from around the state to keep kids safe by reducing the acceptability and prevalence of underage drinking.  The “Because Oregon” public service media campaign invites parents, educators and community leaders to educate themselves on the dangers of underage drinking so they can positively influence the decisions kids make concerning alcohol.

Employing thousands across the state who have children, Oregon beer and wine distributors are an integral part of the communities in which they serve.  As such, they believe that they have a responsibility to raise awareness and help reduce the harm underage drinking can cause.

In addition, Oregon beer and wine distributors aggressively support the time-tested regulatory restrictions, which acknowledge that alcohol is a unique product that can cause harm if treated like any other product. The industry doesn’t want it abused and is working to raise awareness and educate parents through the "Because Oregon" campaign about their influence to reduce underage drinking .

Organizations that support the campaign include the Oregon Partnership, Southern Oregon Drug Awareness, On Track, Oregon Impact, Community Works, CASA, and the Oregon Beer & Wine Distributors Association. The campaign is supplemented by the generous support of metro-area television stations as a public service.

For more information about the campaign, feel free to email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

SUPPORTERS

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When retailers display
this sticker, it proves
they don’t sell to minors.